The Business Development and Marketing Manger supports Director(s), Assistant Director(s) and other key firm personnel in managing marketing and business development functions and practice development and market research functions for the Adversarial practices. This position will primarily support the Cybersecurity & Data Privacy, AI and National Security practices, and other assigned areas as needed while working closely with other members of the global team to ensure a fully integrated marketing and business development program. Manages day-to-day responsibilities to ensure that assignments and projects are effectively managed and in alignment with the firm’s overall strategic efforts, and that service to clients is exceptional. Responsible for the day-to-day management and mentoring of a junior-level business development resource.

 

Responsibilities

Essential Functions:

• Develop and support annual marketing and business development practice group plans focused on priorities outlined by practice leaders and lawyer teams, including thought leadership platforms, communications, and client outreach
• Support responses to RFPs, and pitch, presentation, and other opportunities via the development of written proposal and presentation materials for assigned department(s), practice(s), and liaise with client teams when relevant
• Manage and direct marketing and business development client development programs for assigned department(s) and practice(s). Provide support for seminars, sponsorships, and other events pursued by the firm
• Collaborate with marketing & business development department leadership and practice leaders to develop annual budgets to support initiatives outlined in group business plan(s) or as outlined by leadership, including specifying key strategic and tactical objectives and means to achieve annual goals
• Engage in research and analysis and competitive intelligence-gathering for strategic planning, competitive firm positioning, and business development activities for assigned department(s) and practice(s)
• Support integration of lateral lawyers into assigned department(s) and practice(s) via preparation of biographies and announcements, distribution of announcements, integration of contacts into firm’s CRM system, collection and integration of experience for and into department and practice materials, coordination with Communications team as to internal and external communications relating to lawyer(s)’arrival at Mayer Brown
• Manage continuous communications and interaction with departmental and practice/ leadership, including responsibility for periodic meetings, reports, analysis, progress monitoring, etc.
• Develop and maintain league table/industry survey content for assigned department(s) and practice(s); respond to league table/industry surveys
• Support coordination of business development training for lawyers in assigned department(s) and practice(s)
• Periodically review and consult with lawyers in assigned department(s) and practice(s)/industries regarding their bios and practice descriptions to ensure that they are kept current
• Support the collection and maintenance of CRM-based contact and other data for marketing planning and for mailing lists for assigned department(s) and practice(s)
• Performs other duties as assigned or required to meet Firm goals and objectives

 

Qualifications

Education/Training/Certifications:

• Bachelor’s degree in a related field. An equivalent combination of education and/or experience may be considered in lieu of the degree when the experience has been directly related to the functions of the job

Professional Experience: 

• Minimum 6 years ( 3+ years in a lead or supervisory role) of demonstrated success in a marketing, research, management, and/or communications-related field, either in the professional services (e.g., law, accounting, or consulting) or in a comparable position in the corporate or trade association sectors

 

Specific Technical Skills:

• Proficiency with MS Office Suite of offerings
• Familiarity with accepted research techniques and databases typically used for competitive intelligence in a professional services company

Performance Traits:  

• Strong written and verbal communication skills, able to communicate effectively and in a professional manner with all levels of the Firm and outside vendors
• Strong written and oral communication skills.
• Ability to work in a diverse team environment and effectively support the demanding needs of the Firm
• Ability to work under pressure, meet deadlines with shifting priorities
• Must be a self-starter with a high level of initiative
• Strong customer service skills, able to anticipate needs and exercise independent judgment
• Strong attention to detail, organizational skills and the ability to handle multiple projects
• Maintains confidentiality and exercises discretion
• Exercises solid strategic thinking and problem-solving skills
   

Management Accountabilities:

• Manages processes for direct reports in regards to performance appraisals, annual compensation, goal setting and performance counselling
• Demonstrated leadership and supervisory experience
• Operational budget analysis and recommendations
• Conducts analysis of staffing levels and participation in the recruitment process
• Able to determine and implement change processes to improve workflow efficiencies
• Process- and service-oriented with strong leadership and project management skills
• Able to set priorities and delegate in an efficient manner