October 24, 2007

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Public Relations Specialist

Location: New York City, NY
Date Posted: 12-07-2018

Top international law firm is seeking a Public Relations Specialist who is a self-starter and highly motivated to support the firm’s external communications, with a focus on public relations and media initiatives. Successful candidate excels at press relations, is a superb writer and editor, and a clear communicator able to work directly with the firm’s lawyers and staff, fellow marketing department members, and vendors to plan and execute impactful media campaigns.

Essential Duties & Responsibilities:
  • Develop a keen understanding and keep abreast of industry trends to proactively identify strategic media opportunities on topics that align with firm’s core practice areas.
  • Cultivate and maintain relationships with lawyers and serve as a go-to resource regarding public relations/communications activities.
  • Actively support day-to-day public relations activities including co-managing the firm’s PR agencies, fielding and responding to interview requests, preparing and facilitating partner interviews, drafting and distributing firm press releases and providing guidance to lawyers on thought leadership development.
  • Draft external website news items and other communications materials.
  • Act as main liaison with media database vendor and manage firm-wide media coverage reporting.
  • Curate content, copy edit and coordinate publishing for the firm’s website and other digital platforms.
  • Assist with establishment of metrics and feedback mechanisms to measure the success of communication strategies and tactics.
  • Maintain editorial calendars for press engagement.
  • Develop working knowledge of applicable systems and tools utilized within the department, as required and including, Meltwater, Photoshop, HootSuite, among others to support required activities. 
  • Undertake other communications activities as required by business circumstances and requested by the Senior Manager of Communications.

Knowledge, Skills & Competencies:            
  • Strong project management experience with multi-faceted written projects and extensive experience working with layers of approval.
  • Excellent work ethic and a proactive style.
  • Impeccable attention to detail and ability to work with a wide variety of people and projects in a collective and collaborative manner.
  • Excellent communication skills, both written and verbal.
  • Ability to learn and utilize new and emerging technology skills to improve communication efforts.

Educational Qualifications/Job Experience Requirements
  • BA, BS in communications, public relations, journalism or equivalent.
  • 4+ years corporate communication or journalism experience preferably in a legal, public relations agency or professional services environment.

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